Forgive the awkward title and the non sequitur to our normal writing, but we're working on some writing for our search engine optimization, and we're kind of at a loss as to the right thing to put down.  We obviously want more potential customers to see our site in the local area, but what is the local area?

We're located in St. Peters, but is that Saint Peters?  Do we list St. Charles?  St Louis?  Do we buy keywords for all of the terms, and all of the doctors?  It's confused us from the beginning, and all of the SEO and marketing folks have different ideas about what the right thing to do is.  And now we have BING, which no one knows the rules for.

It's a strange thing to do in marketing in general, but cosmetic surgery has the same problems.  Is it cosmetic surgery, or is it plastic surgery?  Do we list the hundreds of procedures we can do, or the ones we do most often?  And as multi-doctor practice, do we showcase each doctor, the practice, or the three of us in a group?

And then you get the real thorny questions, which is what to call surgical procedures that have certain cultural expectations.  At many sites, you'll see naked pictures that are supposed to draw you in and a list of terms that range from the bawdy to the clinical.  We're going to stop dancing around the issue. Online, there is a real question of what the proper term is for breast augmentation - do we go for the medical term, augmentation mammaplasty? Or do we write the popular term "boob job?"

There, we said it. Although you'll never hear the word around the office, that is what some people are asking for.  We're not verbal snobs, but there's a reason we don't use that terminology.  Augmentation, like all surgery, is serious business.  There are many kinds of breast augmentation, and many reasons to look at the procedure.  Most of the time, the reasons are tied into unique circumstances of the patient, and if we're going to understand what they really want, we need to be precise.  And as any doctor will tell you, any procedure that has "job" in it isn't going to be precise. So from rhinoplasty to reshaping to augmentation to reduction, we're here to work with you to enhance your appearance.  It's not a job.  It's a surgical procedure. 

We're board certified St Louis plastic surgeons.  Our goal is to provide the best services based on what you are looking for, and that means making you comfortable.  In our offices, that starts with being professional.